There needs to be more regions since the prices of the games vary a lot. I live in Finland and pretty much all the prices are higher here than what is shown on steamgamesales. NFS The Run doesn't even lead to a page where you could buy the game ( http://www.anrdoezrs.net/click-5464205-10785951?url=http%3A%2F%2Fwww.gamersgate.com%2FDD-NFSR%2Fneed-for-speed-the-run%3Fcaff%3D12891 ). There's only demo there for me. If I manually search the game it's either £19.95 on co.uk or not available at all on .com.